Everything I do falls into two families: building systems — architecture, fintech engineering, delivery, advisory — and getting customers to them — SEO, generative engine optimisation, ads, web. Every service below is a full page: the problem it kills, how the work actually runs, what it refuses to promise, and proof.
The build family starts with architecture — the domain model your next five years stand on — and runs through fintech engineering (ledgers, payments, reconciliation), delivery (due diligence, rescues, migrations) and advisory or fractional CTO cover for the leadership gap.
The growth family starts where your buyers now start: generative engine optimisation for AI answers, technical SEO for eligibility, local SEO for the map pack, with ads and CRO buying precisely and the marketing system holding every channel to a number.
Two services get merged signposts rather than pages: search-strategy questions live inside technical SEO, and social-web work inside social media — five overlapping pages would cannibalise what four sharp ones rank for. The e-commerce SEO, link building, Shopify, website design and redesign pages complete the family, each with its own honest FAQ.
Prefer to come at it by sector? The industries pages show how these same services land in jewellery, fitness, retail and the rest — same engineering, different vocabulary.
Not sure which is your problem? Normal — mismatched numbers might be a ledger problem, an architecture problem, or both. Start at /contact and I’ll route you honestly, even when the honest answer is “neither, you need a bookkeeper.”